Ritz Carlton, White Plains, New York May 15th, 2014
2014-05-15 09:00:00
Networking, Booth- Viewing
Introduction from Brandon Steiner - Founder & Chairman of Steiner Sports ” The Wisdom of Balls”
Panel Discussion One
Moderator: Ed Forbes Digital Team Leader The Journal News
Lunch/Networking
Breakout Session One
Breakout Session Two
We all have heard about digital and social marketing for the past few years. But how can small businesses use digital as the disruptive innovation to not simply get by but compete in the marketplace with the most giant of companies? Geoffrey will show examples of disruptive innovation in the marketplace (music industry, publishing, agency model, mobile OS) and talk about how the new tools (big data, social, mobile, podcasting, video, SEM) allow every company regardless of size and budget to use design thinking to map a plan to move ahead. Essential for any SMB or large company marketing executive who wants to use “growth hacking” to move their business forward into the 21st Century.
Local small and medium businesses (SMB’s) have numerous challenges – getting online, increasing their visibility and generating new customers/clients shouldn’t be one of them. This seminar will cover the latest strategies for local business owners and their marketing partners; including local listings, SEM, SEO, websites, mobile and social media. Hibu will also be including a special Westchester Digital Summit offer (valued at over $500) for every business owner that attends this seminar.
Breakout Session Three
In this session, we’ll discuss the keys to successfully driving integrated multi-channel marketing programs to acquire new customers and retain existing. We’ll discuss best practices and strategies in online channels such as SEM, Display, FBX, Social Media, Affiliate Marketing, Retention & Acquisition Email as well as how to best leverage mobile and offline channels, and how to best leverage cross-channel attribution tools. Additionally, we’ll cover on-site conversion tactics, including customizing/personalizing the shopping experience, cross-sell and up-sell tactics, and more.
Creating interesting, engaging and high-performing online ads has become increasingly difficult. With the onslaught of cheap, do-it-yourself advertising websites are now covered in terrible ads, blinding the user. Dan will discuss the colorful history of online advertising, starting with the first banner ad in 1994 to the dot com bust that forever changed online advertising. In this new landscape, companies need to do more than just capture the user’s attention. Dan will also propose tenets to develop this new breed of successful, online advertising and ensure your ads won’t suck.
Panel Discussion Two