Avi Savar is the Founder, Chairman and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands.
Since 2004, Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is one of the largest social media agency globally — with clients that include: Samsung, H&M, Starwood, General Motors, Microsoft, Gore-Tex, Clorox, Children’s Place, Budweiser, Philips, T-Mobile and more.
In June 2011, Avi led Big Fuel to a successful acquisition by Publicis Groupe, one of the worlds largest advertising and media companies. Giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
In addition to being named the inaugural President of the Cannes Lions Branded Content Jury and board member of the Social Media Advertising Consortium (SMAC), Avi is an adviser to several non-profit’s, including: UJA Federation and Grameen America. Avi is also an active investor and adviser to several media and technology companies, including: Project Decor, Wendr, Promoboxx, Proclivity Media, Urban Interns, CMP.LY, Hyphen Lab, DietBet, among others.
Prior to founding Big Fuel, Avi was a television producer — creating and developing breakthrough entertainment programming for MTV, VH1, ABC, Showtime, Fox, USA, and more.
He was born in Israel, raised in LA and has lived all over the world. Avi is a Boston University alum who loves music, movies, golf, travel and photography. He currently lives in NYC with his wife Leigh and daughter Evie.