Jesse Redniss, Chief Strategy Officer, Mass Relevance
Jesse Redniss is an Emmy-nominated entertainment executive who has been setting trends for multi-screen, digital brand building, creative development and marketing for the past 14 years. As Chief Strategy Officer at Mass Relevance, he develops, executes and aligns the company around strategic initiatives that anticipate client needs and move the industry forward. He also plays a key role in defining and supporting product development, client partnerships and go-to-market strategies.
Throughout his career, Jesse has pioneered industry-leading business models that shifted online properties from a simple entertainment purpose to revenue-generating destinations. Prior to joining Mass Relevance, he was the SVP of digital for USA Network, the no. 1 cable network. Jesse spent more than eight years spearheading USA Network’s digital, social TV and second screen initiatives while also managing technology innovations, monetization strategies and content development for the brand. With his vision and leadership, Jesse established the network as an industry trailblazer by extending the broadcast narrative to multiple screens (even before the term “second screen” was commonplace) via transmedia storytelling, social TV executions and cutting-edge gamification techniques.
Jesse has also previously worked at Tangible Media on the Atari and Midway games accounts as well as several leading advertising agencies specializing in media planning, buying and interactive strategy. He also held positions within the music industry at Volatile Media and SONY 550DMV.
Among his accolades, Jesse was ranked by Multichannel News as one of the ‘40 under 40’ to watch in the digital world. He was also the 2013 recipient of the TV of Tomorrow’s Individual Leadership award as well as the Social TV Marketer of the Year for both 2012 and 2013. Under Jesse’s leadership, the USA Network digital team also gained industry recognition through various awards, including two Shorty Awards, two AdAge Media Vanguard Awards, the 2008 Beacon Award and two Addy awards.