Sandy Carter, Vice President, Social Business Evangelism and Sales at IBM

Sandy Carter is a recognized leader in social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business Evangelism and Sales, she is responsible for setting the direction for IBM’s Social Business initiative, a $200B market opportunity. She has authored three books “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008; “The New Language of Marketing 2.0: Social Media”, which won the Silver Marketing Sherpa award in 2009; and the best selling “Get Bold” in 2011 where her AGENDA approach has been praised by business leaders.