Pete Vlastelica Senior Vice President, Digital FOX Sports

Pete Vlastelica was named Senior Vice President, Digital for FOX Sports in January 2013. Vlastelica oversees content, product strategy, and operations for FOX Sports Digital, including, Yardbarker, and  Vlastelica reports to FOX Sports President and COO Eric Shanks.

Vlastelica is responsible for developing new strategies that more closely align FOX Sports Digital with FOX Sports’ television properties.  He works closely with all facets of FOX Sports Digital, including editorial, ad sales, business development, product, and audience development.

Vlastelica is also involved in the presentation and distribution of FOX Sports Digital’s content across multiple platforms. His effort to develop more sharable content that attracts its own audience through social channels and distribution partners brings FOX Sports experiences to a wider range of fans.

Vlastelica joined FOX Sports in 2010 when it acquired Yardbarker, the largest network of sports blogs on the web featuring over 1,000 independent sites.  Vlastelica, who co-founded Yardbarker in 2006 and served as CEO, spearheaded Yardbarker’s rapid growth, developing a content and business model that has driven Yardbarker to nearly triple its traffic over the past two years.

Before founding Yardbarker, Vlastelica managed business development at the Walt Disney Internet Group in London, where he was responsible for negotiating large content licensing deals with European ISPs. He also ran business development at Plumb Design, an award-winning boutique interactive marketing and design agency in New York City, with clients including Sony and Universal Music.

Vlastelica earned an MBA from the Haas School of Business at UC Berkeley and a Bachelor of Arts in Public Policy from Stanford.