Matthew Evans is Senior Vice President of Digital for Nickelodeon Group
Matthew Evans is Senior Vice President of Digital for Nickelodeon Group. In this role, Evans oversees strategy, product, content, programming and operations for Nickelodeon’s entire digital media portfolio. As the architect of Nickelodeon’s Emmy Award-winning Nick app, which includes full episodes through TV Everywhere, original short-form videos, and games, Evans is responsible for Nickelodeon’s expansion to new platforms, as well as the company’s desktop and mobile sites for Nick, NickJr, Nicktoons, TeenNick, and AddictingGames.
Prior to joining Nickelodeon, Evans was Vice President, Digital Media and head of NBC Universal Digital Studios, where he was responsible for generating new advertising revenue through the creation of original video-based experiences for third-party distributors like MSN and Break Media, and NBCU, including the original, digital version of Bravo’s Watch What Happens Live.
Before NBCU, Evans served as the Director of Programming for AOL Moviefone. As AOL’s business lead for the movie channel, Evans managed strategy, programming, content, product and operations for the second-highest revenue category in the company. He oversaw a complete repositioning of Moviefone.com as a major movie content destination and created Moviefone’s original video series Unscripted.
Evans also served as General Manager, RollingStone.com & GetMusic for Vivendi Universal and Vice President, New York Operations for Vivendi Universal Net USA (VUNet USA). He was a founding member of the management team at GetMusic, a member of the e-commerce and advanced technology team at Universal Music Group and worked with eGreetings.com where he launched their first web-based digital greeting card service, and established their first ECRM and affiliate marketing programs.