Entries by chris dessi

Is Native Advertising Scalable?

There’s been a lot of discussion about native advertising lately, and an irrefutable rise in its adoption—by brands and publishers alike.  But there’ve also been some misnomers—some debate about what qualifies as native, and if it’s scalable. Two of digital media’s fastest-growing trends, programmatic and native advertising, seem, at least on some level, contradictory—depending on […]

How to Avoid 6 Common Social Media Marketing Mistakes

Social media powerhouses from GE to Facebook share their secrets to creating effective social media marketing campaigns and avoiding the most common mistakes What is it that distinguishes a really good social media campaign from a just “okay” endeavor?  Can a small- or medium-sized business have a Samsung selfie moment?  What are many social media […]