WDS3 Speakers and Content
Opening Keynote: Running the Gauntlet
Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. In this keynote, Hayzlett addresses what every business leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum.
Closing Keynote: Why it Pays to be Likeable
7 simple social concepts to drive business results. From listening to storytelling, and advertising smarter to providing value, Dave will teach and inspire the audience about the new rules of social media.
May 14: Panel Discussions
What Makes Good Content?
‘Content’ is one of the most overused and the most important word when it comes to brand marketing. The divide between creative, engaging and revenue driving content and content that turns off your audience is razor thin. Our panel of experts will discuss that divide and provide you the information to make sure your company is turning out the best content possible.
Multi Channel Marketing Playbook
Ever feel like you can’t keep up with the rate at which marketing tools are being created? Digital marketers are consistently faced with new channels that allow them to connect with their audience. This panel will cover managing multiple channels internally, how to define success and how to make sure all of your departments have a voice on these channels.
Seeing is Believing, the Power of Visual Content
Instagram, Pinterest, Vine, SnapChat – These platforms thrive on the power of visual nature and how humans react to it. It is so powerful that most companies can’t afford to leave visual social media out of their marketing mix. Learn how to utilize these tools to better engage and hear how some of the best brands are using visual content to amplify their message.
The Rise of Mobile in Social/Digital Strategy
The personal computers that live in our pockets have digitized information and allowed us all to connect with anyone, anywhere. As a brand, you want to successfully connect mobile and social to reach audiences at the core of their digital usage.
Game-Changing Digital Strategies in Sustainability - Sponsored by Entergy
We have reached a tipping point where sustainability is a top priority for many companies. The markets for sustainable products are seeing strong growth. The new consumer buys brands but also buys company philosophies, values and she will vote on environmental, social and ethical issues when she makes a purchase, an investment or an employment decision. The panel will explore strategies and practical tools available to help companies create a game-plan for better outcomes for their companies, customers and environment.
Morning Break Out Sessions
The Evolution of Social Media: From Facebook Posts to Viral Hacking
Creating Your Thought Leadership Strategy
Defining Your Brand and Audience Need
- Where is the white space for your brand in the market?
- What can you offer to fill that white space and unmet need?
- Who is your target audience? (Hint: it’s not “everyone from age 18-55”). Who really needs this?
- What motivates your target audience?
- Pleasure points vs. Pain points.
- The impact of your audience’s emotional motivators, income levels, and overall lifestyle.
A Layer Deeper Than Digital
During this session, we’ll keep the ideas flowing so that you can:
- Discover greater clarity about what you really want — for your business, your brand and beyond.
- Tap into your well-spring of creativity so you are making a much bigger impact as a publisher and educator, and
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Be inspired by the potential of opportunities awaiting you
You’ll leave with a plan of action for bringing greater levels of creativity to all aspects of your life.
Go and Smell the Roses… With us!
Brad Wilson, CMO of Travelocity, discusses how his brand regained its relevance with customers — reinvigorating the brand through its unique branded integration model to achieve record hotel bookings growth, top-of-class brand equity and category-leading social engagement.
This presentation will cover the background and implementation of Travelocity’s wildly popular “Go and Smell the Roses Campaign”.
Your Actionable Digital Growth Playbook
Learn specific steps you can take to immediately develop your organization’s digital growth playbook. This talk is for business owners who need to develop their digital presence from scratch OR those who may have some elements in place but need guidance on tying it all together.
Leave with confidence that you can accomplish your growth goals using smart digital marketing strategies that work in today’s environment.
Afternoon Break Out Sessions
We Generation - We Can Make a Difference
It is not just a generation of me, but a generation of we. When harnessed properly, smart devices, technology and broadband media access can combine to create innovation. Join Emmy award-winning broadcast journalist Chris Hansen and entrepreneur John Guydon on a journey covering the newest trends. Learn how this relationship can raise awareness and foster a dialogue in order to create safer and more efficient communities across the globe for our future.
Me, Myself, and I: Data, Analytics, and the Path to Personalization
True, one-on-one customer engagement is the goal of every marketer – a goal that, until now, has been maddeningly elusive. At long last, a customized and unique customer experience is now within reach. This panel unites the data-management and analytics expertise of Adobe, NBC and Epsilon to discuss how to provide a personalized omni-channel message and experience to your customers, and consequently increase brand loyalty and engagement.