Chris Dessi, Founder & CEO of Silverback Social
An award winning digital thinker, author, television & radio commentator, public speaker and educator, Chris Dessi is the CEO and Founder of Silverback Social. Silverback is the world’s leading social media agency that enables top brands and advertisers, to connect with more than a billion customers through Facebook, Twitter, Pinterest, Google, Youtube, and more.
Throughout his career in London and New York, Chris has worked with a wide array of businesses ranging from start-ups to Fortune 500 companies, as well as notable personalities, products and brands. Prior to launching Silverback Social, Chris was the Director of Sales at Buddy Media, where he led social media strategy for clients including the NHL, Saks Fifth Avenue, The Washington Redskins, The Philadelphia Eagles, Michael Kors, Publishers Clearinghouse, TJX Brands and Childfund International.
Chris’ savvy marketing acumen combined with his passion for psychology, sociology and cultural studies, all reside at the fulcrum of his unique manifesto; he believes that social media is much more of a spiritual awakening rather than a technological one. This revolutionary perspective has propelled his personality into the national media landscape. In addition to being a regular social media expert contributor on CNBC, Fox Evening News, Good Day New York, WPIX, Inside Edition, and Fox Business’ Varney & Co., Chris has participated in radio segments on BBC Radio, Sirius Radio’s Howard 100 News with Jon Leiberman, WOR’s The John Gambling Show in Manhattan, and WBAL’s Marybeth Marsden show in Baltimore.
Chris applied his fresh and innovative outlook on social media to the pages of his first book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It,” which shot to #1 on Amazon’s Hot New Releases in its first two weeks of publication.
As an educator, Chris recognizes that the manner in which we, as a culture, aggregate and disseminate information has changed, and he is devoted to sharing his effective techniques for mastering engagement in social media to the world. Chris has lectured on social media to sales executives of Fortune 200 companies and he travels the country coaching college students how to leverage social media to benefit their personal brand message and their career.
In 2012, Chris was selected by the Business Council of Westchester’s 40 Under 40 for exemplifying leadership, foresight and a vision for the future of Westchester County, where he currently resides with his wife and two daughters.
Consistent with the passion he holds for his professional career is the devotion he has to his family. Having never been a runner, Chris trained to run the New York City Marathon last year to raise money for the ALS Association after his father was diagnosed with the disease. When the Marathon was cancelled after Sandy hit, Chris took it upon himself to run his own 26.2 mile marathon route in Westchester to honor his father.