Avi Savar is Chairman, Founder & Chief Creative Strategy of Big Fuel, a pure-play social media agency.
Since 2004 Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is one of the largest pure-play social media agencies globally — with over 100 employees and clients that include Ally Bank, Bridgestone, Sally Hansen, AFLAC, T-Mobile, Starwood, Microsoft, Clorox, Children’s Place, Budweiser, among others.
In June 2011, Avi lead Big Fuel to a successful acquisition by French Media giant Publicis Groupe, giving Big Fuel a global footprint. Within Publicis, Big Fuel is a part of Starcom MediaVest Group, where it continues to influence that shape of brand communications and media for the world’s leading companies.
A sought-after industry spokesperson, and author of “Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels,” Avi was named President of the inaugural Cannes Branded Content Jury, is a board member of the Social Media Advertising Consortium (SMAC) and also sits on the American Express Digital Advisory Committee.
An advisor to several nonprofits, including UJA Federation and Grameen American, Avia is also an active investor and advisor to several media and technology companies including Project Decor, WEllcaster, Appliq, SeedFeed, Promoboxx, Proclivity Media, nCMP.LY, Hyphen Lab, DietBet and more.
Prior to founding Big Fuel, Avia was a television producer, creating and developing breakthrough entertainment programming for ABC’s “Good Morning America” and networks including MTV, VH1, Showtime, FOX, USA. He was instrumental in the success of VH1’s hit series “The Fabulous Life of …”
Avi began his career in the agent-training program at ICM in Los Angeles.
A Boston University Alumni, Avi currently lives in NYC with his wife and daughter.