The globally renowned business juggernaut talks candidly (as he always does) about digital marketing, social media and the future of our industry. Written by, Jacqueline Lisk President & Founder JR Lisk, Inc.: The Content Creation and Strategy Specialists Jeffrey Hayzlett is known for his decisive, no-nonsense approach to business growth, and when we got the […]
About chris dessi
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Entries by chris dessi
By being too available after working hours, we are becoming less effective during the work day. In an ideal situation, we would use our smartphones to complete work during time that would normally be wasted, making us more productive in the time that we have. But new research shows that the smartphone use at night makes it difficult […]
There’s been a lot of discussion about native advertising lately, and an irrefutable rise in its adoption—by brands and publishers alike. But there’ve also been some misnomers—some debate about what qualifies as native, and if it’s scalable. Two of digital media’s fastest-growing trends, programmatic and native advertising, seem, at least on some level, contradictory—depending on […]
Social media powerhouses from GE to Facebook share their secrets to creating effective social media marketing campaigns and avoiding the most common mistakes What is it that distinguishes a really good social media campaign from a just “okay” endeavor? Can a small- or medium-sized business have a Samsung selfie moment? What are many social media […]